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Certificate in Integrated Marketing - NEW!

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UGotClass Online Certificates and Courses
Certificate in Integrated Marketing
Discover advanced and new best practices in Integrated Marketing, the growing field that integrates traditional print marketing with digital marketing for even greater marketing success. Young generations are embracing print as well as online media, creating this exciting new area of marketing. Find out the keys to success in the almost forgotten but still remarkably effective area of print, including catalogs, direct mail letters and post cards. Gain advanced marketing concepts and principles such as R, F, & M analysis; AIDA, and the 3-30-3 principle, that lead directly to practical marketing success. Acquire the understanding of how digital marketing and print complement and enhance each other, and how to integrate both kinds of marketing for even greater overall effectiveness.
CEUs: 4.8
Full Certificate:  $495.00 

COURSE SCHEDULE
Advanced Marketing Concepts 
Successful Print Marketing - 
Integrated Marketing Best Practices -  

Individual Courses:
ADVANCED MARKETING CONCEPTS
Acquire expertise in R,F & M Analysis. Understand the 80/20 Principle. Better know the impact of price on sales. Take your knowledge of marketing to a new level. These concepts are what the best marketers use for designing marketing strategies that improve performance and return. Gaining these advanced marketing concepts will enable you to develop more effective marketing campaigns and results. Forget the fads, dump the buzz words. Come away with an advanced level of proven marketing knowledge you will start using on Monday morning, and every week thereafter.
CEUs: 1.6
Fee:  $195

SUCCESSFUL PRINT MARKETING
Gen Y embraces print. Gen Z likes print even more than Gen Y. Amazon and eBay are both producing print catalogs. Find out the secrets to success in the almost forgotten but still remarkably effective area of print, including catalogs, direct mail letters and post cards.
Acquire the techniques to produce print promotions, starting with catalogs, brochures and flyers. Then learn the powerful words, phrases and how to write a direct mail letter. You can use these effective techniques in writing your emails as well. Finally, catch on with the hot new trend in post card marketing, including positioning and choosing images that send a visual as well as written message. Come away knowing how to plan, write and create successful print promotions.
CEUs:  1.6
Fee: $195

INTEGRATED MARKETING BEST PRACTICES
Enter the fascinating and emerging field of integrated marketing. Explore how to move potential customers from one media to another, increasing their interest and purchasing. See how different media complement each other. Take home an Integrated Marketing Model to help you choose what’s best for your business and industry. Put it all together with a one-year integrated marketing plan that engages your customers, moves inquiries to customers, and projects a positive image for your organization and efforts.
CEUs:  1.6
Fee: $195

* Adjustments and discounts will be applied during checkout if applicable. *

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